360-Degree Cameras and the Virtual Tour

VR is changing the world as we know it, making a lasting impact on the entertainment world and enterprise industries alike. One of the most prominent applications of VR is its use in creating virtual tours. Regardless of the industry, taking customers or prospects on virtual tours is becoming beneficial to companies everywhere as it allows them to connect with current or prospective clients while preserving time, cost, and efficiency. 

Leaders like logistics giant DB Schenker are leveraging this technology to facilitate virtual warehouse tours for marketing purposes.

As more companies take a hybrid approach to collaboration and marketing strategies, VR is becoming more common, proving to be a simple and effective way to use technology to optimize efficiency in remote collaboration. The method behind the magic? 360-degree cameras.


360-Degree Camera Equipment for Virtual Tours

Facilitating virtual tours requires 360-degree video conferencing technology such as Avatour. As we discussed in one of our previous articles, How do 360-Degree Cameras Work, 360-degree cameras provide a complete and even birds eye view in a dynamic range. The result creates a simulated environments with which clients can interact, either in real-time or over a pre-recorded 360-degree asset. With 360-degree content, customers can view reality and experience technology in an entirely new way, turning something as simple as a warehouse tour into an engaging and exciting experience. For example, Avatour lets people host and experience tours via mobile browser or VR headset for a more immersive experience.

Some of the most common 360-degree cameras on the market today are the:

  • Insta360 One X2
  • Insta360 One R
  • Ricoh Theta
  • GoPro Max
  • Theta z1

These types of cameras are only growing more popular, many with front-facing action cameras to make video production easier. Platforms like Avatour which facilitate virtual tours by using off-the-shelf 360-degree cameras that are easy to use and deploy.

virtual tour

How to Create a 360-Degree Virtual Tour

Avatour facilitates virtual tours with 360-degree cameras and advanced 360-degree streaming technology. Some prefer to per-record a “perfect” 360-degree tour to show to a variety of groups and customers at a later date, either through group or independent review. Others conduct virtual tours in real-time, where a group of people can experience a place exactly as it is.

Whichever way you choose, hosting a live or pre-record 360-degree tour can be accomplished in four simple steps:

  1. Choose the right set up
  2. Prepare and test
  3. Invite and host
  4. Conclude and review later

For more information about How to Create a 360-degree tour, click here.

Benefits of Virtual Tours

Virtual tours have a variety of uses and benefits for both internal and external purposes. The most distinct benefit is significant cost savings. Virtual tours allow companies to accomplish the same kind of collaboration without the cost of travel, as well as the time spent commuting to and from locations. Equally important, some clients may be too far to travel, preventing potential business connections and partnerships.

In addition to the time and money saved through virtual tours, VR allows clients to immerse themselves in your space more effectively, allowing them to interact with a scene from the comfort of their own home. This also allows clients to get a better understanding of the environment while being able to look around on their own time. Overall, 360-degree VR elevates the experience of touring locations while saving time and money that can be invested back into businesses, providing a more captivating experience than through photos or videos alone. 

About Avatour

If you’re looking for the best virtual tour platform, Avatour is the remote collaboration platform for site meetings. We’re committed to creating a future beyond distance. To learn more about what our platform can offer your business, click here to book a demo. 

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