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“An extraordinary sense of presence.”

“An extraordinary sense of presence.”

After nearly two years of prototypes, testing, and hard work, AVATOUR is now in general availability. We're grateful for the patience and suggestions of our beta users, which have led to great improvements in usability and reliability -- as well as quite a long...

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3 Mistakes We Made In Beta

I'm going to get a bit inside baseball in this post, and talk about startup stuff. Those of you who are steeped in recent startup lore know the #1 job of a startup in its earliest phases is to discover product-market fit. First named by Benchmark founder and...

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Apple’s AR/VR Strategy is Both, And.

Apple’s AR/VR Strategy is Both, And.

Faced with technical risk, Tim Cook is hedging his bets on immersive tech. Tech news site The Information published an exclusive story last week, revealing that Apple plans to release two AR headsets, the first in 2022 and the second in 2023. (Mark Gurman at Bloomberg...

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The Gear Behind Avatour

The Gear Behind Avatour

To better understand how Avatour works we’ll discuss the uses cases, two types of experiences on the platform and then dive into the gear behind Avatour.

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