Is Apple building a VR headset? Not exactly.

Bloomberg published another update on Apple’s headset plans last week, and headlines across the web are shouting Apple is building a VR headset! Bloomberg’s reporting on Apple is historically accurate and the information in the article is broadly in line with previous reports, so I find it credible. But I’m not sure people are drawing […]

Why is Apple Buying NextVR?

Why is Apple Buying NextVR?

The coronavirus pandemic is impacting every industry, and the AR/VR space is no exception. Some AR/VR firms have seen dramatic increases in interest – especially those, like us, who are focused on collaboration tools that can lessen the impact of distance. But other startups in AR/VR are facing revenue challenges amid a grim funding environment. […]